The music industry is at a crucial turning point and we have a choice to make about AI: to use it for good, amplifying the reach of human creativity rather than replacing or undermining it. We are convinced that while no AI can replicate the emotional impact and creativity of music, what it can do is inspire and help magnify its visibility in the media.

We've seen many talented musicians struggle with social media; it's complex and demands consistency, but it's essential for promoting music today. Content strategists and social media advisors, who could help, are often too expensive and inaccessible for emerging artists and CRESQA was developed to offer an empowering alternative. We’re here to ensure artists can devote themselves to what they do best—creating music—while our AI streamlines the complex process of social media strategy , removing the need for constant trial-and-error in content planning. CRESQA is here to help artists' work reach more people, making sure that their creative voice is heard.

— Maria Brachmańska & Karol Musur, CRESQA Founders